When designing your mobile web site, you must remember that mobile users do not want to fill up forms (specially if they are long). They would rather call you for getting the required information. It also helps them avoid email follow ups later.
Therefore you must put touch-to-call phone numbers on your mobile web sites. These are simple images (showing a phone icon or even your phone number) with a link to tel:phone-number.
<a href=”tel:01274 792525″>Call 01274 792525</a>
Anyone browsing your site with a smartphone can just touch this icon and a dialler screen will open up with the number pre-loaded. One just dials your number by tapping the call key.