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Marketing SaaS? Offer Mobile Access To Get Major Advantage

General, Tips / By Arun

If you are offering Software As A Service, offering mobile access can help you open up a vast new market and get many new subscribers. Here’s how: When you are marketing Software as a Service (SaaS), getting new subscribers and retaining the existing users for longer periods is a challenge. You can only recover your …

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Mobile Websites Case Study: Safestyle UK

Case Studies, General / By Arun

Safestyle UK is a leading double glazing and uPVC doors company in Britain. We recently developed their mobile website to target the increasing number of people searching for products with their mobile phones. This mobile website mainly focussed on providing the key benefit statement and showcase their entire product range along with the current offer. Every …

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Effective Mobile Websites – How To

3 Comments / General, Tips / By Arun

Did you notice that mobile phones have become iconic devices with the proliferation of iPhones, Android phones and Blackberries? They have gathered a critical mass now and an increasing number of people are searching for information and resources on the Internet with their mobiles. How do you tap this vast potential market? A mobile website is …

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Nasscom Emergeout on Mobile Internet

Case Studies, General, Services / By Arun

I was at the Nasscom Emergeout conference on 25th August and loved to see the fantastic momentum that is building for the mobile Internet. Almost everyone was of the opinion that people are gravitating towards the mobile as the access device of choice to locate information and do different things that they need to do …

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Mobile Website Case Study: Kenilworth Hotels

Case Studies, General / By Arun

We recently completed the mobile website for a leading hotel of Kolkata and Goa – the Kenilworth Hotels. This is a star hotel and very renowned for its architectural beauty and historic significance. We have included an easy to use navigation so that people can book rooms online from the mobile phone. They can also …

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Use QR Codes to Promote Your Mobile Website

General / By Arun

When you are publicising your web site, it helps to put the QR code on your publicity material. This way, people who have a mobile phone with a camera and the right software can just point to the QR code and reach your website without having to type the URL. But what is a QR …

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Touch to Call Phone Numbers

1 Comment / General, Tips / By Arun

When designing your mobile web site, you must remember that mobile users do not want to fill up forms (specially if they are long). They would rather call you for getting the required information. It also helps them avoid email follow ups later. Therefore you must put touch-to-call phone numbers on your mobile web sites. …

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Your blog on mobile

1 Comment / General, Services / By Arun

While there are several nice-looking themes available for the desktop browsers, you have to consider how your blog looks when the visitor is using a mobile phone to check it out. As you know, a large number of people are now surfing the Internet with a smartphone and you definitely want these people to be …

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Mobile Applications or Web Applications?

General / By Arun

Are you planning to create a mobile application for selling on the App store or marketing your product? Have you considered creating a web application for mobile access? Here are the relevant facts that you help you plan which way to go: Mobile applications can be listed on the app stores like Apple iTunes store …

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Unlocking the mobile market for increasing sales

General / By Arun

Did you know that there are almost 5 times more people with mobile phones than an Internet connection? The smartphones are revolutionising the market. There is a distinct trend of senior executives leaving their laptops behind and relying almost entirely on their iPhones and Blackberries when on tour. You need to reach them on their …

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