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With the progress in the world of media, our medium of communication has completely changed. Gone are the days when a personal computer was your window to the world outside. With many new age mobile phones, available in the market, your customer can now follow your business and your products directly from their phones.

So how can you reach them directly through their phones – where ever they are? How will you bring that extra edge to your business website? Here are some of the basic rules which can really make your web site stand out:

1. Single click access to your contact information

Well, according to a recent survey, it has been shown that 61% of the consumers who visit your website from their mobile phone will like to call you from the phone directly. So, mention your contact details clearly. Make it easier for your customers to reach you. Have a big, bold button that can be tapped or touched to call you without any extra effort.

2. Map and location

Another recent survey shows that 62% of the consumers approaching your website do it for the sole reason to find out your address details and the exact location. So, do not forget to add a simple map or location button to your website. Once clicked, your address will be displayed and a mini map will open up. The prospects get a clear idea of your location and may be driving directions even. This increases the footfall in your store or shop by a nice margin.

3. Consistent Looks

Your mobile website will be ultra-light and compact. However you should make the basic design consistent with your regular desktop web site. This is vital for conveying for a unified image if the person visits your other site also. Branding heavily thrives on consistency.

4. Legibility is important

Decent sized fonts, optimized graphics and large buttons make your site legible and usable. Remember, they have a small screen and a pretty slow connection, even if it’s 3G. Avoid technologies like Flash which several phones (specially iPhones) do not support.

5. Sync your mobile website with your desktop

You might be running many offers in your business, which are updated normally on your desktop website. Make sure, they are updated on your mobile website too. This way, customers need not check their desktop every time they want to check on your recent offers. More importantly, also update any change in your contact numbers or location on your mobile website.

6. Product reviews

Now, this is one weapon that can really improve the marketing scope of your product. Customers want to be sure of the product that they are purchasing. So, include testimonials and if possible, link to reviews on other sites to infuse the social proof. Independent, 3rd party comments can really allay their fears and they can buy with confidence.

7. Social media and search box

There is not one single phone nowadays that does not have social media platforms on it. So, get on each of these popular platforms like Facebook, Twitter, LinkedIn etc. This way, you can actually interact with your customers and boost your business status. One more important thing is the search box on the mobile website. If your customer wants information about one specific product, then the search box is going to be a boon for him. This way, he can save time and get the exact information about the particular product he is looking for.

Follow these easy and simple to use tips and impress your customers. This way, they will also gain a certain amount of trust, not only in your products, but also in your company name. They will surely keep coming back to

you for future businesses, thereby slowly raising your business toward the peak.

If you don’t have a mobile website or if it is not working to your satisfaction, get in touch with us.

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Task Management SoftwareEbizindia has launched a new software for task management and we have launched the mobile website for this. A1Tasks is a low cost but very powerful task management software and boasts of being the simplest software in the world. The low cost (currently $9.97 but will be increased to $17 soon) comes as a huge surprise because the full source code for the software is included in the package.

The software is sold through Clickbank and you can place your order right from your smartphone because Clickbank has a mobile optimized order and payment screen.

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A prospect today connected with me and asked “Can you do mobile websites in languages other than English?”. The simple answer is “Yes“.

Since we may not understand and be comfortable with languages like Japanese, Spanish, French or Dutch, we will require a bit of help on the content side. However the universal concept of a nicely functional and great looking mobile website that renders well on an iPhone are the same and we can do a good job with your site.

Feel free to connect with us and get a quote for your site if you want to tap the fast-growing mobile users segment.

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If you want to get a mobile payment gateway integrated in your mobile website, feel free to assign this to us. With our extensive experience of integrating payment gateways like Paypal, HSBC, CCavenue and Axis Bank (India), we have a good understanding of the various issues involved and have regularly interacted with the support teams at these places.

This effectively means that you can assign the task to us and rest assured that your work will be done without bothering you. After all, you have several functions like marketing to handle; who has the time to bother about techno-stuff like Payment gateways.

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How does your website look on a mobile phone? Are you aware that a large number of people are now searching for information and visiting websites while they on move – accessing information from their mobile phones. If they reach your website and it is not readable because the site renders in tiny fonts or gets heavily misaligned due to the vastly different screen-size, you have lost them.

It is prudent that you check your website in the popular phones and their tiny screens. If you find it is not conveying your USP clearly, it may be time for you to invest in a mobile website, a special compact version that renders clearly on the mobile phone screens and delivers the key information. You may like to include lesser information and larger buttons that can be easy to operate from the typical touch screen phones.

You may also get a quote on your mobile site from us – we create websites at highly affordable rates and design mobile sites, landing pages and web applications for accessing through mobiles when you need your apps to have a mobile interface. We are offering a very attractive introductory offer right now – take advantage of it while it is valid.

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I have another mobile website case study for you today. This site belongs to Rancelab, a retail software vendor who markets retail POS software as well as a restaurant software.

This is a slightly more ambitionus site and delivers information about the different modules of the POS software like barcoding the inventory, financial sections, CRM and like. Similary it highlights the special features of its restaurant software that make the outlet owner provide better service to the customers with lower efforts.

POS hardware like barcode scanner, barcode printers, cash drawer, consumables etc are also featured on the site for direct purchase.

The usual ‘auto-detect device and redirect to the mobile version’ are implemented on the main site. We have also included the touch-to-call facility on every page. They got a new phone number for this site to be able to track the calls coming from the mobile website.

The site features a compact contact form as a lead generator and has contact information for those wanting to get in touch through other means. However it skips the download facility as they are not expecting people to download the software from their mobile phones.

All in all, a crisp mobile site, fast loading with heavy usage of text and sharp graphics.

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Craigentinny Dental Practice Edinburgh realised the need for reaching out to its clients and patients who are searching for relevant information from their mobile phones and launched their mobile website recently.

They included the key information that ‘people on the move’ might be looking for including the opening hours, contact information, location map and main services on offer. All of this in a compact, easy to use mobile website that is touch friendly to the iPhone, iPod Touch, Android and like.

The site is also equally easy to use from other smartphones like Blackberry, Nokia, Samsung and others which have a mouse and non-touch screen. As you can see, they have included large functional buttons that can be clicked with a mouse or touched to open up the relevant section.

The eye-candy images are moved below so that only those interested in taking an overall look get to see them and people looking for information can move to the needed section quickly.

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Realtors need to offer a matching property as per the client’s needs – quick and just when they are looking for it. A mobile website can be a great solution for this challenge. Here is how:

More and more people are now searching for information on the Internet as compared to the yellow pages and other sources. The Internet is going mobile and people are are now able to access the Internet from their mobile phones, even when they are out and about.

When they need to buy a property, they search for a good deal in their desired neighborhood. There may be many criteria like location, budget and facilities like number of rooms. They will like to be able to see basic information about a property they short-list. It should be possible to call the realtor for getting more detailed information and to fix up an appointment for inspection.

A mobile website can serve these functions very well. There are many ways these sites can get their listings.

1. They can pick up a MLS feed and populate their website from the feed.
2. The staff may like to enter the details of the properties they manage through a back-end system.
3. They may directly create static pages without bothering about the technicalities for a small number of properties.
4. There may be touch-to-call buttons which will help the clients call them easily.

Having a mobile friendly website in addition to the regular desktop website can really help real estate dealers address a much large market and clinch more deals in a highly competitive market.

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Clinics need a website to inform the patients about the facilities offered in the clinic, doctors available, open timings and other related information. Say, you plan to visit a clinic to consult a specialist. Now there are a few questions in your mind:

  1. Who are the consultants available in this particular specialization?
  2. When are they available?
  3. How do I take an appointment? Call them or online?
  4. I want to call them. What are their contact numbers?
  5. I need driving directions. Help!
  6. Can I get parking at the site? Is valet parking available? Do I need to park somewhere nearby at a public parking lot?
  7. What results have the past clients achieved?

Unless the clinic website offers these information, the clients are going to have a tough time. They may even choose another clinic over yours if they get the questions answered nicely at their website. Thus it becomes quite critical for the clinics to have a good website.

These websites are going to be used by lay people to a great extent and therefore ease of use and conveninece of locating the required information is very vital. It would be great if there were a contact form using which people can get answers to their non-standard queries also. Another important addition will be a Frequently Asked Questions section that is regularly updated based on the questions the reception receives.

With a large number of people now accessing the Internet from their mobile phones, time has come when these clinics should also consider getting a mobile website developed to serve the clients better and to help the people visiting the website while they are on the move.

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Are you wanting to add mobile website development to your marketing portfolio? We can help you provide these services on a back to back basis so that you can concentrate on your front-end marketing activities and we can develop the sites for your clients. Here are some useful facts for your consideration:

  1. We offer a standard package for mobile websites that is quite easy to market in view of the low cost. Since a growing number of people are searching for products and services on the Internet with their mobiles, business owners are increasing realizing the importance of having a mobile website. Just explain the deal to a service provider or a retailer, close the order and pass on to us. We will do the complete design, development and deployment on your behalf.
  2. If you don’t want to do so much work but have a high traffic website, you can just put up a banner or text link on your website and refer your visitors to our site. They can then place the order at our site and we do all the interaction. As soon as the development is signed off, we send your share of the payment to you by Paypal. No waiting for the month-end or quarter-end.
  3. We will also pass on a nice finder fee (averages to 25%, pretty nice for a service) if your referral needs a custom development job.

The affiliate program is by invitation only, so please contact us and give a short note about your target market and marketing plan. We can get started asap.

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