December 2011 Archives


So you got your website designed and it looks great on your 22″ desktop screen. Have you wondered how are people seeing it?

Are they feeling the same excitement that you do? Check out this video and decide for yourself.

[mc src=”” type=”youtube”]Mobile website for the mobile customer[/mc]

If you don’t want to put up with your great website looking awful, go here.



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Watch this video from Google and you will see how you are losing your prospects to the competition.

[mc src=”” type=”youtube”]Google shows how you are losing customers to your competition[/mc]

Contact us if you would rather grab them and send them to your business instead!

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Microsoft Tag recently attempted to sum up this constantly changing space with a single infographic.

Here’s the summary: The mobile market is large; local searches, games, and YouTube are all doing well on Mobile; and socializing is the most prominent use of the mobile Internet. See the full infographic below.


Infographics are the flavour of the season and a good infographic can convey your information in a rather cool way. Our last infographic was from Google and showed some important stats about the super fast growth of mobile users and usage. Don’t you want to get a  mobile website of your own, to address this fast growing reserve of smartphone users who will check out products and services from where they are? But where to begin?

The following infographic gives you top 10 tips to make your mobile website friendly for the users. Easier to use site inspires users to stay longer and coverts better. You can make more sales and get more leads from your mobile website by implementing these simple to apply ideas.

Credits: Thanks for presenting the thoughts through a beautiful infographic.


Note: You are welcome to republish this infographic on your website or blog. Just include the following credit:

10 tips for a mobile friendly website – infographic courtesy  ( should be linked to the website or this blog). Thanks!


Advent of high speed wireless data networks and powerful hand held devices with computing resources matching those of a early 2000’s desktop has made the Internet omni-present. One can be anywhere and still be on the Internet, as long as the wireless services are available in the area and the device battery has the juice to deliver the mobile Internet experience. How do the classic and new modes differ?

Read more on Mobility and Internet : Changes in User Behaviour…


Budgets for marketing have been spent in many ways by business owners. Growth of Internet provided an alternate and interactive medium compared to the traditional   mediums for advertising and promoting the business.

A visually appealing and informative website has always served businesses well and continue to do so. Increasing popularity of mobile / smart phones to access the Internet brings about a few key changes with respect  to, how businesses need to treat this medium of interactive marketing.

Traditional Websites : Objectives

Traditionally, websites have been designed with the objective of attracting the viewer to browse as much content of the website as possible with information presented in lucid form and further helped by aesthetics of the layout and colours.

With improvements in Internet website techniques and technologies, the visitor is now provided with active elements on the website with an objective to engage the visitor to interact, submit feedback, purchase, participate etc. through the website.

Design Parameters:

  • Visiting users to spend time to browse the website.
  • Quality information and aesthetics for lasting impression and re-visits.
  • Interactions for longer engagement, business transactions and re-visits.

Mobile Websites : Objectives

Mobile based users / viewers of websites visit with specific objectives and precise information needs.

It is important for a business website to present the relevant information in a very concise form with the aim to serve the expected query in the minds of the visitor.

When a person is using a mobile phone it is expected that she/he may like to make an immediate voice call to a real person to discuss business.

The visible screen area on a mobile is much smaller as compared to a regular desktop computer.

An attractive layout with colours and animations look clumsy and congested on a small screen. Small screen interface needs to be simple and easy to read on eyes.

Users visit the mobile websites from their mobile phones with an objective to seek quick information for a quick decision.

Design Parameters:

  • Users visit the website for short time with specific objectives.
  • Concise information for quick consumption and easy recall.
  • Simple, clean layout for comfortable reading on small screen.
  • Mobile / Telephone numbers for quick contact with business.

Unlike an advertisement platform oriented traditional websites, mobile websites for businesses should be more like a business communication – short, to the point with an option or an offer to reply and discuss further.

We can also discuss further and then proceed for a no-obligation quote if you give us a few details about your needs.

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Very recently a minister in India went public with his ideas on the censorship of social networking websites like Facebook and Google. Needless to say that his preposterous idea was rebuked everywhere, even by the members of his own ruling alliance. It was interesting to note how the media covered the news and published scathing reports about the wild idea of the minister in question and his non-conforming behaviours of the past.

The question arises – Why did the regular media i.e. print and electronic media houses react with such concern and against the censorship of social networking websites on Internet? Such practice of censorship in whatever limited or effective forms does exist in few authoritarian countries of the world.

History of mankind is full of various ways and means adopted by political leaders through the times to address the masses to achieve their desired political goals. Control of media especially the print, recordings, radio, television and cinema by the political masters is very well known.

Very desire to censor the contents of any form of communication medium is the de-facto recognition of the mass communication reach and powers of the medium.

For simplicity sake let us list down the present mass communication media.

  1. Print Media
  2. Recordings
  3. Cinema
  4. Radio
  5. Television
  6. Internet
    &  now,
  7. Mobile

Some disagree to ¨Mobile¨ being listed as a mass communication medium. Some  consider it as just a tool to access the Internet only. Here we look at why should the ¨mobile¨ be considered as a form of mass media in its own right.

Let us examine an example, when radio was very much an established form of mass media, the introduction of television though being a similar electronic broadcast medium brought in a new media all together for a simple reason, it carried live pictures of the event being broadcast. In simpler terms, television was doing something which radio could not due to the very character of the medium.

On similar lines, mobile form of Internet access has specific characteristics which sets it apart from regular non-mobile Internet access. Further, the mobile / smart phones have characteristics which sets it apart from regular desktop computers.

A user on a regular desktop computer interacts with Internet using monitor, keyboard and mouse where keyboard and mouse being the inputs.

A mobile user interacts with the Internet with many more inputs – touchscreen, camera, barcode scanner, microphone, motion sensor, keypad, location input (GPS / Network).

Availability of a plethora of input interfaces on the mobile phones defines a character of the Internet access over mobile phones much different from a desktop computer.

How does it really differ?

  1. Mobile phones being mobile are carried around
  2. Connectivity to network – Internet is (mostly) always ON.
  3. Authenticated payment modes are built-in due to service providers.
  4. Users make use of the medium at their will or impulse.
  5. Communication is most effective due to very reliable audience information.
  6. Location and social context of the user is captured (if sensors are enabled).
  7. Serves as maybe the only personal mass communication medium.

A mobile user out on the street and while on move clicks a picture of a live event and uploads it in real time and mass publishes to viewers and tweets and mass communicates about it while still moving. While a static desktop computer Internet user´s activity is limited to the four walls.

Maybe the earlier mentioned minister known for his unrealistic assumptions had assumed that Internet users exist on a few regular desktop computers alone and can be regulated through some bureaucratic means. The presence of many many many more users of mobile phone based Internet may not have occurred to him.

The ever growing adoption of Internet enabled smart/mobile phones makes the concept of personal mass communication medium so strong that intelligent users and the media houses found the idea of censor of social networking sites on Internet as absurd and idiotic.

Millions of mobile phone Internet users tweeting on tweeter and posting, commenting, sharing and liking on facebook is beyond conventional censorship of mass mediums. At best the complete mobile Internet connectivity has to be blocked / switched off. Such scenarios do exist in few authoritarian societies alone where even SMS is blocked.

Mobile websites serves this new world wide mass communication media and much differently than conventional websites for desktop Internet. This requires a completely different thought on how to build websites for mobile access. The much practised offerings of optimizing existing websites to suit the small screens of mobile phones is far removed from the reality of mobile specific and mobile only websites.

Mobile websites is destined to bring about a revolution in the mass communication media.