November 2011 Archives

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With the progress in the world of media, our medium of communication has completely changed. Gone are the days when a personal computer was your window to the world outside. With many new age mobile phones, available in the market, your customer can now follow your business and your products directly from their phones.

So how can you reach them directly through their phones – where ever they are? How will you bring that extra edge to your business website? Here are some of the basic rules which can really make your web site stand out:

1. Single click access to your contact information

Well, according to a recent survey, it has been shown that 61% of the consumers who visit your website from their mobile phone will like to call you from the phone directly. So, mention your contact details clearly. Make it easier for your customers to reach you. Have a big, bold button that can be tapped or touched to call you without any extra effort.

2. Map and location

Another recent survey shows that 62% of the consumers approaching your website do it for the sole reason to find out your address details and the exact location. So, do not forget to add a simple map or location button to your website. Once clicked, your address will be displayed and a mini map will open up. The prospects get a clear idea of your location and may be driving directions even. This increases the footfall in your store or shop by a nice margin.

3. Consistent Looks

Your mobile website will be ultra-light and compact. However you should make the basic design consistent with your regular desktop web site. This is vital for conveying for a unified image if the person visits your other site also. Branding heavily thrives on consistency.

4. Legibility is important

Decent sized fonts, optimized graphics and large buttons make your site legible and usable. Remember, they have a small screen and a pretty slow connection, even if it’s 3G. Avoid technologies like Flash which several phones (specially iPhones) do not support.

5. Sync your mobile website with your desktop

You might be running many offers in your business, which are updated normally on your desktop website. Make sure, they are updated on your mobile website too. This way, customers need not check their desktop every time they want to check on your recent offers. More importantly, also update any change in your contact numbers or location on your mobile website.

6. Product reviews

Now, this is one weapon that can really improve the marketing scope of your product. Customers want to be sure of the product that they are purchasing. So, include testimonials and if possible, link to reviews on other sites to infuse the social proof. Independent, 3rd party comments can really allay their fears and they can buy with confidence.

7. Social media and search box

There is not one single phone nowadays that does not have social media platforms on it. So, get on each of these popular platforms like Facebook, Twitter, LinkedIn etc. This way, you can actually interact with your customers and boost your business status. One more important thing is the search box on the mobile website. If your customer wants information about one specific product, then the search box is going to be a boon for him. This way, he can save time and get the exact information about the particular product he is looking for.

Follow these easy and simple to use tips and impress your customers. This way, they will also gain a certain amount of trust, not only in your products, but also in your company name. They will surely keep coming back to

you for future businesses, thereby slowly raising your business toward the peak.

If you don’t have a mobile website or if it is not working to your satisfaction, get in touch with us.

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“Technology feeds on itself. Technology makes more technology possible”. These lines are not by me but by the famous American visionary Alvin Toffler. With the constant advancement with which the media world is moving uphill, our modes of communication have really changed a lot. Company or business promotion through mobile based websites has become a trend now and that it should be. This is because you can reach out to more customers because of this unusually unbelievable medium called the phone and with its gradual use; it has been converted into a technology itself.

A mobile compatible website does not only benefit the owner of the company, but it helps its customers too. Now that we have been bitten by this bug, life would be a bit difficult without these websites, which we can so easily access through our mobiles. There are some businesses, which should always use this technique, cause to their respective customers, this technology has become indispensable. These are:

SEARCH ENGINES:

Whenever people need information on any topic, this is THE place. Search engines have become a one place solution for all problems. So, these websites should be available on the phones too, making them more accessible to everybody.

DIRECTORIES:

Nowadays, everybody has stopped searching their telephone directory for addresses or phone numbers. It’s all in their phone. They just need to log in to the site and get your favourite restaurant’s number to book a table. But, what if they are confused about the location? Not to worry. These mobile based websites can show them the map too leading them to the exact place.

SOCIAL WEBSITES:

Can you find one person who can stay without clicking the ‘like’ button? It would have been really difficult if people had to log in and find their friends in these websites only through the desktops. Not only, do they serve as a medium among old friends, but it has also turned out to be a forum where you can actually interact properly with all your customers. This is really going to boost your business profile.

NEWSPAPERS (MEDIA):

Getting ready for work with a hassle everyday is a common story. In the mean time, people have to miss the tabloids about issues around them. Come on, it is important to know what is happening around you. Isn’t it?  But still, they do not miss on any events. The newspaper industry has really taken this revolutionary step by launching their mobile based websites, which people can easily read on their way to work.

MOVIE THEATRES AND OTHER MODES OF ENTERTAINMENT:

Movie buffs find this particular technology very useful. Not only do they get an exact schedule of the different movies, but then they can also book their tickets through their mobile phones. Yes! No need of going all the way to the theatres to find houseful shows, no need of desktops either.

TRAVELLING:

Business officials have to keep on travelling from one place to another, very frequently. Is it possible to book tickets every time through the desktop or their travel agents? YES, but then it’s a big NO when there is a time crunch. They can book, change or even cancel their flight or train tickets through the mobile based websites.

ANTIVIRUS SOLUTIONS:

They have travelled in a very commendable speed from the monitors to the mobile screens. Yes, viruses are in VOGUE and as usual, the need for its solution, i.e. the antivirus software is also available. But if these software companies create mobile compatible websites, then these can be easily installed from the phone’s internet browser itself. Moreover any grievances from customers can also be answered through the mobile phone.

BANKS AND FINANCE ASSOCIATIONS:

In this fast moving age, this can actually be a real relief to some people. Instead of going to banks or checking ATMs, people can easily get their required information on their cell phones. That way, opening a mutual fund or transferring money from one account to another won’t be a big deal anymore. Even money transfer across nations could be a matter of 2 minutes.

STOCK MARKETS:

As a stock market agent, one always needs a full update on their required shares, within an interval of a few minutes. Bulls and bears keep on getting changed very randomly and quickly too. Moreover, if a desktop is unavailable, a stock broker can keep an update, if he can get across a stock agency’s website.

SATELLITE TELEVISION AND RADIOS:

Going to the shop to recharge the membership every month, or to book a special programme is a real waste of time. Instead these can be done from the phones themselves. All they need to do is enter the username and password and ABRACADABRA! Recharge is done, from your mobile phone itself.

These websites have become a part of their user’s life. Being able to check them whenever they need to has made them even more popular among users. Life would become a bit tough without these on the tip of our fingers, where we can actually get the solution to our problems, whenever we want them.

Get your own mobile website – free quote, no-obligation.

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