With the progress in the world of media, our medium of communication has completely changed. Gone are the days when a personal computer was your window to the world outside. With many new age mobile phones, available in the market, your customer can now follow your business and your products directly from their phones.
So how can you reach them directly through their phones – where ever they are? How will you bring that extra edge to your business website? Here are some of the basic rules which can really make your web site stand out:
1. Single click access to your contact information
Well, according to a recent survey, it has been shown that 61% of the consumers who visit your website from their mobile phone will like to call you from the phone directly. So, mention your contact details clearly. Make it easier for your customers to reach you. Have a big, bold button that can be tapped or touched to call you without any extra effort.
2. Map and location
Another recent survey shows that 62% of the consumers approaching your website do it for the sole reason to find out your address details and the exact location. So, do not forget to add a simple map or location button to your website. Once clicked, your address will be displayed and a mini map will open up. The prospects get a clear idea of your location and may be driving directions even. This increases the footfall in your store or shop by a nice margin.
3. Consistent Looks
Your mobile website will be ultra-light and compact. However you should make the basic design consistent with your regular desktop web site. This is vital for conveying for a unified image if the person visits your other site also. Branding heavily thrives on consistency.
4. Legibility is important
Decent sized fonts, optimized graphics and large buttons make your site legible and usable. Remember, they have a small screen and a pretty slow connection, even if it’s 3G. Avoid technologies like Flash which several phones (specially iPhones) do not support.
5. Sync your mobile website with your desktop
You might be running many offers in your business, which are updated normally on your desktop website. Make sure, they are updated on your mobile website too. This way, customers need not check their desktop every time they want to check on your recent offers. More importantly, also update any change in your contact numbers or location on your mobile website.
6. Product reviews
Now, this is one weapon that can really improve the marketing scope of your product. Customers want to be sure of the product that they are purchasing. So, include testimonials and if possible, link to reviews on other sites to infuse the social proof. Independent, 3rd party comments can really allay their fears and they can buy with confidence.
7. Social media and search box
There is not one single phone nowadays that does not have social media platforms on it. So, get on each of these popular platforms like Facebook, Twitter, LinkedIn etc. This way, you can actually interact with your customers and boost your business status. One more important thing is the search box on the mobile website. If your customer wants information about one specific product, then the search box is going to be a boon for him. This way, he can save time and get the exact information about the particular product he is looking for.
Follow these easy and simple to use tips and impress your customers. This way, they will also gain a certain amount of trust, not only in your products, but also in your company name. They will surely keep coming back to
you for future businesses, thereby slowly raising your business toward the peak.
If you don’t have a mobile website or if it is not working to your satisfaction, get in touch with us.