I have another mobile website case study for you today. This site belongs to Rancelab, a retail software vendor who markets retail POS software as well as a restaurant software.
This is a slightly more ambitionus site and delivers information about the different modules of the POS software like barcoding the inventory, financial sections, CRM and like. Similary it highlights the special features of its restaurant software that make the outlet owner provide better service to the customers with lower efforts.
POS hardware like barcode scanner, barcode printers, cash drawer, consumables etc are also featured on the site for direct purchase.
The usual ‘auto-detect device and redirect to the mobile version’ are implemented on the main site. We have also included the touch-to-call facility on every page. They got a new phone number for this site to be able to track the calls coming from the mobile website.
The site features a compact contact form as a lead generator and has contact information for those wanting to get in touch through other means. However it skips the download facility as they are not expecting people to download the software from their mobile phones.
All in all, a crisp mobile site, fast loading with heavy usage of text and sharp graphics.