October 2010 Archives

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Clinics need a website to inform the patients about the facilities offered in the clinic, doctors available, open timings and other related information. Say, you plan to visit a clinic to consult a specialist. Now there are a few questions in your mind:

  1. Who are the consultants available in this particular specialization?
  2. When are they available?
  3. How do I take an appointment? Call them or online?
  4. I want to call them. What are their contact numbers?
  5. I need driving directions. Help!
  6. Can I get parking at the site? Is valet parking available? Do I need to park somewhere nearby at a public parking lot?
  7. What results have the past clients achieved?

Unless the clinic website offers these information, the clients are going to have a tough time. They may even choose another clinic over yours if they get the questions answered nicely at their website. Thus it becomes quite critical for the clinics to have a good website.

These websites are going to be used by lay people to a great extent and therefore ease of use and conveninece of locating the required information is very vital. It would be great if there were a contact form using which people can get answers to their non-standard queries also. Another important addition will be a Frequently Asked Questions section that is regularly updated based on the questions the reception receives.

With a large number of people now accessing the Internet from their mobile phones, time has come when these clinics should also consider getting a mobile website developed to serve the clients better and to help the people visiting the website while they are on the move.

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Realtors need to offer a matching property as per the client’s needs – quick and just when they are looking for it. A mobile website can be a great solution for this challenge. Here is how:

More and more people are now searching for information on the Internet as compared to the yellow pages and other sources. The Internet is going mobile and people are are now able to access the Internet from their mobile phones, even when they are out and about.

When they need to buy a property, they search for a good deal in their desired neighborhood. There may be many criteria like location, budget and facilities like number of rooms. They will like to be able to see basic information about a property they short-list. It should be possible to call the realtor for getting more detailed information and to fix up an appointment for inspection.

A mobile website can serve these functions very well. There are many ways these sites can get their listings.

1. They can pick up a MLS feed and populate their website from the feed.
2. The staff may like to enter the details of the properties they manage through a back-end system.
3. They may directly create static pages without bothering about the technicalities for a small number of properties.
4. There may be touch-to-call buttons which will help the clients call them easily.

Having a mobile friendly website in addition to the regular desktop website can really help real estate dealers address a much large market and clinch more deals in a highly competitive market.

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Craigentinny Dental Practice Edinburgh realised the need for reaching out to its clients and patients who are searching for relevant information from their mobile phones and launched their mobile website recently.

They included the key information that ‘people on the move’ might be looking for including the opening hours, contact information, location map and main services on offer. All of this in a compact, easy to use mobile website that is touch friendly to the iPhone, iPod Touch, Android and like.

The site is also equally easy to use from other smartphones like Blackberry, Nokia, Samsung and others which have a mouse and non-touch screen. As you can see, they have included large functional buttons that can be clicked with a mouse or touched to open up the relevant section.

The eye-candy images are moved below so that only those interested in taking an overall look get to see them and people looking for information can move to the needed section quickly.